As a newcomer, you must learn how to do things differently. You don't want to break the bank by trying too hard or spending all your money. Success as a photographer is the result of focusing on things that are under your control and having the confidence to make them work for you.
Find your style.
The easiest way to succeed as a photographer is to be yourself. We live in a society where photography is about instant gratification. What you want to learn is how to grow your craft and still make it happen with a budget.
You're supposed to be the best, and to do your best, your photograph should be a masterpiece of grace and beauty. What could be better than making a point with a perfect shot of a beauty?
Quality over quantity.
You have to have quality pictures in your portfolio; otherwise, it won't impress the potential clients.
One thing to remember is to only shoot a few things at a time, it's not an all-or-nothing kind of process. Be selective with the things you shoot.
Digital is a great medium for photography, but it's also a lucrative one.
Photography is still a highly technical field with a steep learning curve. The difference is that it’s easier to take certain types of pictures, for certain audiences.
But the problem isn't so much the preparation, it's that the technology is beginning to be translated into a body of knowledge and skill that's been built over a long time.
In terms of a social disruption, there's some evidence that photography has also played a role in what we call the Information Age. Over the last two decades, the advent of digital photography and the different approaches to creating digital images has led to a clear change in our visual culture.
Instead of viewing the world as linear, it's increasingly more disorienting. The inherent uncertainty of the digital world makes it exciting to experiment and create.
Your photography business is a business.
This should always be foremost in your mind. If want to do photography for a living, rather than as a hobby, you will need to remember that you’re a business person first, and a photographer second.
There are things you need to do to be successful in business, no matter what kind of enterprise you run. The foundation of all business is relationship. Networking and relationship building is where you need to put your focus. Most of your energy needs to be spent on creating relationships by:
- Building your Personal Brand through content creation on social media
- Developing a Community around your brand and works, giving value to people, in order to engage with your contents
There is a market out there for you as a photographer. The trick is to identify it and then go after it.
The key to becoming a successful photographer is the right mindset, along with constant and consistent action.